Head of Content for Consumer Marketing

Company: PayPal, Inc.
Location: San Jose
Posted on: February 21, 2021

Job Description:

Who we are Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 325 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. When applying for a job you are required to create an account, if you have already created an account - click Sign In.

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• NOTE: If your name is hyphenated or has multiple capitalization, please use the same format as your government ID. Job Description Summary:As PayPal's lead consumer content strategist, you will establish the foundations of our consumer brand and content that amplifies the PayPal network story - driving brand preference and drives demand for our products and partners. You will be responsible for the strategy and execution of PayPal's branded content, within paid and owned social channels while connecting this content to our performance marketing programs. This marketing role sits at the intersection of all parts of the business: comms, sales, product, and customer support.
  
  In this role you will be developing content, social and editorial strategies linked to verticals and key cultural calendar moments and urgent news cycle conversations across our core markets that deliver on our customer needs while making incremental impact on our brand, product, and merchant metrics.
  
  You and your global team will create compelling and engaging content that inspires, recognizes our company values, grows our community, and delivers growth to the business. You will bring a data and insights led approach to move hearts and minds while demonstrating PayPal's unique role in the world.
  
  The right person for this role will have a strong background in developing branded content for big brands globally and has demonstrated the power of connecting art and science within a marketing organization. Additionally, you will have a unique passion for problem solving and collaborating within a highly matrixed organization.Job Description:Key Responsibilities:
  • Accountable for the brand and content program for consumer marketing, including the yearly content calendar and playbook to execute across a defined set of cross functional marketing squads' that execute across our geographies to acquire, onboard, and engage our users.--
  • Develop breakthrough global marketing campaigns and activations that capture consumer's attention and are at the center of flywheel activations that improve brand metrics, deliver earned media, and connect to performance marketing that is focused on acquisition and increasing product usage.--
  • Translates value prop into brand and product specific messaging pillars supported by toolkits & playbooks.--
  • Build out co-marketing platform narratives to support our strategic verticals (Home Essentials, Fashion, Entertainment / Gaming, Travel and Sports) and translate those narratives into content led marketing that will reach and connect with consumers through their passion points. Additionally, ensure that this narrative can be commercially focused to bring together merchant partners to drive business outcomes.
  • Execute flawlessly by delivering global content & campaigns on time, on budget and with creative excellence, managing multiple external agencies and internal creative content teams to deliver full funnel campaigns in multiple markets around the world.
  • Lead the development of PayPal's owned social channels, delivering strategies through creative that are culturally impactful while supporting our product, partner and brand ambitions while achieving increased engagement and effectiveness of these channels.--
  • Develop and manage the execution of our content engine with internal and external media teams at pace leveraging an agile approach.
  • Partner with our product, co-marketing, sponsorship & performance teams to make sure our narrative is cohesive, inspiring, and delivered consistently across every touchpoint.--
  • Partner with Analytics and Finance to ensure all campaigns are accurately measured and deliver on the business goals, establishing clear KPIs, an agile learning agenda and best practices.--
  • Establishes creative review policy and ways of working in partnership with our marketing operations team.
  • A champion of the PayPal brand and community making sure that our editorial agenda is protected and promoted.
  • An expert in understanding what works for PayPal consumers and its community, making sure that the content we develop has the greatest impact and resonance.
  • Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.
  • Support approach for moderation working with our external agencies and CS teams, reinforcing tonal guidelines, response framework and measurement.
  • Lead a team of 12+ marketers within brand, content, integrated and partnership marketing capabilities. Requisite Experience:
    • 15+ years of consumer advertising and marketing experience leading branded content or integrated marketing teams of 10+ team members, with at least 5+ years of global scope (working across NA and Europe).
    • Ability to establish a strategic vision and plans aligned to brand and business objectives.
    • Excellent writing skills, an eye for detail and a passion for brand narrative.
    • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
    • An understanding and passion for recognizing emerging trends, creative excellence, and new technologies.
    • Think and act with quantitative foundations that inform marketing activity that leads to well defined marketing outputs.
    • Accomplished and contemporary media planning and communication expert - with proven track record executing in cross functional team environments.
    • Experience and literacy in content analytics, proving the impact of content across the business.
    • Experience collaborating within dynamic and matrixed organizations.
    • Experience with marketing partnerships and co-creating content with merchant partners, understanding of the nature of co-marketing.
    • Proven strategic experience designing and delivering impactful marketing solutions.
    • Experience people management - building, inspiring, and leading productive teams.
    • An experienced PayPal customer who understands the value it plays in customers lives.
    • Thrive in a self-starter, fast paced and changing environment.
    • Proven creative sense and highly influential.--
    • Experience presenting to senior leadership and excellent presenting skills.
    • Experience with crisis management and crisis response.
    • Experience building great working models with creative, content and media agencies/platforms.Top 5 skill sets that you ideally possess:
      • Consumer and merchant subject matter expertise
      • Digital wallet and payments experience
      • Growth Marketing skillset, mindset and approach to Consumer Acquisition & Engagement
      • Commercial acumen and accountability
      • Leadership & management experience in a global matrix organizationThe type of marketing leader that flourishes at PayPal (behaviors, motivations, the how):
        • Holistic marketer - who can operate across the funnel and link strategies to commercial outcomes.
        • Results Focus - is a business builder who ties all work back to overall commercial impact.
        • Strong Collaborator - who partners with stakeholders for win-win.
        • Change Agent - we are rapidly evolving as a business and need someone who can be at the helm to lead change.
        • Thought Leader- uncovers consumer insights to create new marketing opportunities.
        • Nurturer of Talent - to bring out the best in individuals and teams.
        • Deals with Ambiguity - to take the unknown into action.
        • Challenges the Status Quo - and believes things can always be improved.
        • A believer in the "Greater Good"- one who always puts others' needs above their own.---The type of person who will not be successful (behaviors, motivations, the how):
          • Command and Control Leadership Style - we want leaders who elevate their people not control them.
          • Needs to control all levers- we want our leaders to be able to partner interpedently to deliver great work.
          • Specialists in a discipline - People who have deep experience in only one aspect of marketing discipline (e.g., has only ever worked across lifecycle engagement marketing, or only ever worked in brand marketing).
          • Rigid "play it safe" planner - We want someone who can take a test & learn approach to the portfolio with a constant learning agenda and an innate propensity to take risks.Subsidiary:PayPalTravel Percent:10Primary Location:New York, New York, United States of AmericaAdditional Locations:San Jose We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com . Posted 11 Days Ago Full time R0063009 About Us At PayPal we are reimagining money, democratizing financial services, and giving people more ways to safely connect to their money and to each other. We are purpose-driven and looking for people who want to join us at the forefront of the digital payments revolution.-- Learn more about privacy-related questions or data retention. Please note that this site has updated features that can't run on older versions of Internet Explorer. Please use IE11 or MS Edge for an optimal experience.

Keywords: PayPal, Inc., San Jose , Head of Content for Consumer Marketing, Advertising , San Jose, California