Americas Incentives Sr Marketing Manager

Company: eBay Inc.
Location: San Jose
Posted on: January 12, 2021

Job Description:

The Role:We are looking for a Senior Marketing Manager to work within eBay's North America Marketing organization to develop high level go to market strategy and lead the flawless execution of eBay's customer incentives. This role requires working with eBay marketing leadership and business stakeholders to develop comprehensive operational plans to manage incentive programs - including buyer and seller promotions (e.g., coupons, seller fees), Loyalty & Reward programs (e.g. eBay Bucks), and more. This person will manage a team of Incentive Marketing Managers and work cross-functionally to develop strategic marketing plans and provide oversight for test setup, creative, quality assurance, message delivery and reporting. This person is responsible for leading the end-to-end execution and should infuse direct response marketing principles to drive meaningful outcomes.Responsibilities:Provide thought leadership for incentive strategy, go-to-market plans and learning agendaFoster environment for innovation to solve business challenges and increase customer engagementCollect information and partner with analyst to inform stakeholders on results and make data-driven decisions for continuous improvementEnsure optimal customer experience for incentives through customer feedback, oversight on end-to-end QA process and continuous monitoringManage incentives operating mechanisms for cross-functional alignment, ongoing performance updates, budget reporting, legal compliance, quality assurance, marketing calendarLead a small team of marketing managers to deliver on plan and foster high employee engagementOversight of end-to-end execution of US incentive campaigns, from campaign plans and execution to results and implications; includes partnering with other regionsRequirements:College degree required, MBA a plusExperience with incentives and promotions required (e.g., coupons, loyalty programs, etc.)7+ years of experience in one or more marketing areas: direct marketing, promotions/incentives, loyalty, marketing analytics; candidate with experience in managing people preferredProven success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, rapidly changing, and highly competitive industryAnalytical mindset with data-driven focus and a strong sense of accountabilityPerformance focused individual with experience working on small teams and executing work from concept to completion, while maintaining high quality in deliverables,Demonstrated Project Management experience; strong organizational skills, attention to detail, and ability to plan and prioritizeAbility to build relationships, collaborate and influence across all levels, functions, and geographiesExcel and Google Docs (primarily Slides); SQL and Google Analytics experience a plusBenefits:Benefits are an essential part of your total compensation for the work you do every day. Whether you're single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn't just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay's Diversity & Inclusion click here: https://www.ebayinc.com/our-company/diversity-inclusion/.This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookiesView our privacy policyView our accessibility infoeBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com . We will make every effort to respond to your request for disability assistance as soon as possible.For more information see:EEO is the Law PosterEEO is the Law Poster Supplement

Keywords: eBay Inc., San Jose , Americas Incentives Sr Marketing Manager, Advertising , San Jose, California