Senior Manager, Product Marketing
Location: San Jose
Posted on: October 17, 2020
Job Title:Senior Manager, Product Marketing
Location: US, California, San JoseRole Overview:Do you love
promoting technical content into tailored messaging for different
audiences like customers, analysts, industry, sales and partners?
Come join a growing McAfee Enterprise Product and Solutions
marketing team where you will get a chance to empower powerful
outcomes for customers with industry-leading cyber-security.
As Sr. Product Marketing Manager, you will lead the outbound
marketing efforts for Cloud Workload Security. You will work with
product management, analyst and public relations, sales and
marketing teams to establish and drive the go-to-market messaging
and campaign strategy. You have a mix of marketing creativity,
business acumen and exhibit cross-group collaboration. You will
report to the Director, Product Marketing.
Company OverviewFrom device to cloud, McAfee provides
market-leading cybersecurity solutions for both business and
consumers. We help businesses orchestrate cyber environments that
are truly integrated, where protection, detection, and correction
of security threats happen simultaneously. For consumers, McAfee
secures your devices against viruses, malware, and other threats,
both at home and away. We want to continue to shape the future of
cybersecurity by working together to build best in class products
About the Role:
- Positioning and messaging: Use customer persona insights to
create powerful customer-focused messaging concerning business
challenges and needs, best practices and solutions that
differentiates McAfee as a trusted advisor. Summarize multiple
discrete messages into higher-level themes and represent these
concepts to both business and technical buyers.
- Sales tools and enablement: Work with marketing, product
management, technical marketing, and presales and sales teams to
develop engaging and creative customer and sales enablement tools.
Prepare training material to educate sales and partners on
essential differentiators, product strategy and customer
- Customer Engagement: Organize/participate in customer
engagement meetings (e.g. Customer Advisory Boards, annual customer
- Product Evangelism: Communicate product/solution messaging to
customers, prospects, analysts, journalists, and other market
influencers across the region.
- Pricing/Packaging: Help develop pricing strategies for the
region by understanding customer personas and prevailing market
dynamics influencing our buyer.
- Market/Competitive Intelligence: Be the expert on your buyers,
how they buy and their buying criteria; be the expert on
competition to share how McAfee is different and offers value to
the customer. Work with Technical Marketing to develop internal and
external competitive analysis and selling-against guides with
functional or technical comparison of essential features of
products and portfolio.
- Go-to-market: Analyze existing and potential routes to market
and recommend successful strategies for maximizing revenues across
the McAfee product portfolio for the region. Provide guidance on
important features necessary to enter new markets and reach
existing markets within the region.
- Channel: Work with the Channel to better promote the channel
through product and sales training, help with channel call-out days
to support campaign programs, provide guidance for channel programs
designed to push McAfee products.
- Field Marketing: Work as a partner with Field/Campaign
Marketing in co-defining what corporate campaigns and programs are
relevant for the region. Help educate the Geo Marketing team on
corporate-led product/solution marketing efforts. Also serve as a
resource that can be drawn upon for speaking engagements at field
- Your background includes 5 + years of experience in Product
- Experience in cyber-security industry including Cloud Security
is a bonus.
- Expertise in marketing execution and storytelling skills.
- Expert in information collation, public speaking, forum
involvement and press launches.
- Ability to travel up to 30% of the time(when safe to do
Company Benefits and Perks:We work hard to embrace diversity and
inclusion and encourage everyone at McAfee to bring their authentic
selves to work every day. We offer a variety of social programs,
flexible work hours and family-friendly benefits to all of our
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee
prohibits discrimination based on race, color, religion, gender,
national origin, age, disability, veteran status, marital status,
pregnancy, gender expression or identity, sexual orientation or any
other legally protected status.Job Type:Experienced HirePrimary
Location:US, California, San Jose
Additional Locations:Remote United States
Keywords: McAfee, San Jose , Senior Manager, Product Marketing, Advertising , San Jose, California
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