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Manager, Integrated Global Sales & Marketing Campaigns - Small Business Segment

Company: Cisco Systems
Location: San Jose
Posted on: March 27, 2020

Job Description:

What You'll DoAs the Manager, Global Integrated Sales and Marketing Campaigns you are responsible for driving growth in the Small Business segment through the implementation of partner-led drive periods executed consistently globally. You will be responsible for jointly developing and executing integrated sales & marketing plays targeting small businesses. In this role you will:


  • Participate in all phases of the campaign lifecycle from concept development and business case to regional activation and post-campaign assessment. Align and support overall business goals.
  • Help manage the portfolio of plays and campaigns and ensure that overperforming campaigns are replicated and underperforming campaigns are discontinued. Ensure all plays are analyzed and learnings are captured and shared. Co-lead planning of plays.
  • Assist in the development of value proposition and offer messaging in alignment with overall Small Business value proposition and messaging architecture. Focus on creating offers that address key customer careabouts.
  • Work with the extended team to identify asset needs and coordinate production internally or externally.
  • Collect and analyze data to support business case and set campaign goals.
  • Partner closely with the regional teams to gather requirements, gain support, and activate plays.
  • Work with and Marketing Insights and Analytics group to identify customer insights and define targeting strategy.
  • Collaborate with Digital Marketing organization to support Small Business plays and campaigns across Cisco's digital properties and owned/earned/paid media.
  • Team up with partner marketing team to develop partner-facing messaging, content, assets, campaign guides, etc.
  • Work with Marketing Strategy and Ops team to drive ongoing improvement to the team's operating model and ensure the program is properly resourced at global and regional level.
  • Manage program budget. Ensure Cisco's marketing campaign tools, and field marketing resources are leveraged.


    Who You'll Work WithWe are seeking a very collaborative leader to join one of the most entrepreneurial and rapidly growing teams at Cisco. This position is part of the Global Segment & Industry Marketing organization and reports to the Sr Director, Global Small Business Marketing.

    Collaborate closely with multiple stakeholders and supporting functions: Partner Sales organization, Partner Marketing, Product Marketing, Segment Marketing, Digital Marketing and Regional Marketing.

    Who You Are


    • You have a collaborative leadership style and passion for leading change and build marketing capabilities in a complex environment.
    • You have +5 years of SMB Tech sales or marketing experience with a strong understanding of the channel ecosystem.
    • Experience building and implementing partner-led sales and marketing programs and campaigns.
    • Experience in a global role, working closely with regional teams to understand market requirements and activate in region. Managing and aligning multiple teams without direct authority.
    • You have the ability to project manage multifaceted programs and communicate complex information to audiences at all levels.


      We Are Cisco#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here's how we do it.

      We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (30 years strong!) and only about hardware, but we're also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!

      But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

      Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

      So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool.

Keywords: Cisco Systems, San Jose , Manager, Integrated Global Sales & Marketing Campaigns - Small Business Segment, Advertising , San Jose, California

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