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Senior Product Marketing Manager

Company: Adobe
Location: San Jose
Posted on: April 10, 2021

Job Description:

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.--

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity As a key marketer on the Document Cloud Marketing team you will the drive strategies for our fast-growing Adobe Sign business. You will work to identify and unlock new initiatives to significantly scale our e-signature solution, and impact short-term and long-term growth. You will use customer and competitive insights to define new areas of opportunities. Working closely with the Product teams to help craft the product roadmap and priorities. You'll partner closely with campaign and go-to-market execution teams on translating strategies into marketing executions and impactful campaigns. As a top-tier marketer, you have deep customer empathy for micro small business customers, are data driven, and proficient in marketing channels and frameworks. You demonstrate a bias towards action and can effectively navigate through a highly matrixed organization. You excel at forming relationships and credibility across diverse groups, are a self-starter with strong initiative. You have excellent verbal and written communications and can empower peers and teams. Responsibilities

  • Drive the Adobe Sign marketing strategy for the small business segment
  • Define testing strategies and build a pipeline of tests to unlock new levers that will scale the business
  • Develop compelling value proposition messaging for our core target segment to convince them to try and buy our software
  • Partner across Marketing, Sales, Finance, Product and Analytics teams to define programs and strategic priorities and lead the communication and rollout
  • Own and drive key critical metrics, track and work with analytics to run the dashboard
  • Collaborate with Campaign Marketing, GTM execution, and central marketing teams to translate strategies in to in-quarter executions
  • GTM Strategy point of contact for regions and business partners
  • Collaborate with Insights team to understand trends in the business and develop insights that translate into meaningful recommendations for growth
  • Understand trial strategies, promotion pricing, lineup and mix Requirements:
    • BS/BA with 8+ years of marketing experience, technology company and SaaS experience preferred
    • Data driven, with a strong test and learn attitude and ability to think out of the box to determine new growth opportunities
    • Customer-first orientation, with experience in Consumer and/or SMB preferred
    • Proficient in market research and how to utilize research and data to advise marketing strategies
    • Proven success in dynamic and highly matrixed environments
    • Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
    • Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
    • Outstanding analytical, verbal, and written communication skills
    • Excellent program management skills
    • Highly collaborative work style
    • Global cultural awareness and experience with global teams At Adobe, you will be immersed in an exceptional work environment that is--recognized around the world . You will also be surrounded by colleagues who are committed to helping each other grow through our unique--Check-In --approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the--Adobe Life blog --and explore the meaningful--benefits --we offer. Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of--gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Adobe aims to make adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact accomodations@adobe.com or (408) 536-3015.

Keywords: Adobe, San Jose , Senior Product Marketing Manager, Accounting, Auditing , San Jose, California

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